Be a sponsor
Artists
Schools, Youth & Community Groups
About St Oswald’s

Hop, skip and jump into an art adventure for everyone to enjoy!

Wednesday 15th July – Monday 14th September 2026

Peter Rabbit™: Tales on the Tyne is a glorious celebration of everything we love about our region. Its beautiful parks, bustling streets and public spaces will come alive with colour and conversations, as our collection of individually designed and painted Peter Rabbit sculptures bring joy (and a little bit of mischief) to the summer of 2026.

A dedicated trail map and App will help you navigate your way to discovering each sculpture, where you can unlock a series of rewards and fun facts.

Local schools and community groups will also have an exciting opportunity to decorate their own little Peter Rabbit sculpture, which will form its own mini trail and take over venues across Newcastle. This learning programme will help to engage and inspire people to unleash their ideas and creativity.

Following the public trail, the large Peter Rabbits will be auctioned off to raise vital funds and awareness of St Oswald’s Hospice, allowing the charity to continue their vital work with North East families with life-limiting conditions.

Sponsor a Peter Rabbit!

By joining the trail and taking advantage of the numerous activation opportunities, you could…

• Build your database of opted in contacts
• Find new and varied audiences
• Access endless media opportunities in the months before and during the trail
• Generate massive social media content and activity
• Raise your profile & brand awareness
• Engage employees and raise team spirits
• Increase footfall to important local attractions and assets • Help you achieve your CSR / B2B / social value ambition
• Help your city and wider region to benefit from significant economic, cultural, social and wellbeing benefits
• Raise vital funding for adults and children with life-limiting conditions accessing hospice care
• Associate your brand with a high-profile and hugely popular event

Find out more

A Wild in Art Event

Wild in Art is the leading producer of spectacular public art events which enrich, entertain, inform and connect communities – giving people of all ages a voice through art.

Find out more

13k+

Sculptures
Created

190+

Events
Delivered

15m+

Participants
Attended

Trail Sponsors School, Youth & Community Groups Artists St Oswald's Hospice