Our design was inspired by the struggles Gen Z Teenagers face daily.

Nova represents the struggles that young people face once hitting puberty; an intense mix of feelings and overwhelming and conflicting influences. All youth club members had the opportunity to create designs for the rabbit, and influence the message they wanted to portray. Once a theme had emerged, a core group of members created the colours and final wording to be used to create Nova. Nova is a gender-neutral Gen Z teen, with attitude, style but also internal struggles, trying to navigate tricky years safely, sanely, and with a little bit of stardust thrown in.