Tales on the Tyne 2026

GET READY TO HOP, SKIP AND JUMP INTO AN ART ADVENTURE!

In the summer of 2026, a new exciting, free public art trail will add colour to the streets, parks and public spaces of Newcastle and North Tyneside – and you’re invited to join the fun!

Peter Rabbit™: Tales on the Tyne is presented by and raising funds for St Oswald’s Hospice. The charity has partnered with creative producers Wild in Art, The World of Peter Rabbit and Headline Partners Newcastle City Council to bring you a free, inclusive art adventure that the whole family can enjoy.

Following the success of Great North Snowdogs in 2016, Elmer’s Great North Parade in 2019, and Shaun on the Tyne in 2023. St Oswald’s Hospice’s fourth art trail will celebrate the charity’s 40th birthday and Beatrix Potter’s 160th anniversary. From Wednesday 15th July – Monday 14th September 2026, Newcastle and North Tyneside will be transformed by the arrival of super-sized sculptures inspired by the much-loved character created by Beatrix Potter, Peter Rabbit. Located alongside some of the city’s most iconic landmarks, each Peter Rabbit sculpture will be uniquely designed by artists from the region and beyond, providing a fun, family-friendly art trail for locals and visitors to follow.

A series of smaller ‘Little Peter’ sculptures, adopted and painted by schools and youth groups, will also be displayed as part of the adventure.

A trail map and App will navigate avid art adventurers across the trail, which will be accessible via public transport, helping you discover each sculpture and unlock a series of rewards and fun facts.

Whilst exciting and inspiring people of all ages to celebrate our beautiful city through creativity, the trail will also increase public awareness about hospice care and its importance and impact on our whole community. When the trail ends, the large Peter Rabbit sculptures will be auctioned to raise funds for St Oswald’s Hospice.

Peter Rabbit™: Tales on the Tyne is the perfect summer holiday activity, free for all and packed full of outdoor adventure. And by getting involved, you’ll be showing your support to the patients and families who rely on the care of St Oswald’s Hospice.

Peter Rabbit™: Tales on the Tyne

15th July – 14th September 2026
Location – Newcastle and North Tyneside

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A message from St Oswald’s Hospice…

Peter Rabbit™: Tales on the Tyne invites the whole of our community to come together and celebrate our beautiful region and mark 40 years of St Oswald’s Hospice together. We are looking forward to a very fun and colourful summer 2026 and really hope you will join us!

Steph Edusei, Chief Executive, St Oswald’s Hospice

Sponsor a Peter Rabbit!

By joining the trail and taking advantage of the numerous activation opportunities, you could…

• Build your database of opted in contacts
• Find new and varied audiences
• Access endless media opportunities in the months before and during the trail
• Generate massive social media content and activity
• Raise your profile & brand awareness
• Engage employees and raise team spirits
• Increase footfall to important local attractions and assets
• Help you achieve your CSR / B2B / social value ambition
• Help your city and wider region to benefit from significant economic, cultural, social and wellbeing benefits
• Raise vital funding for adults and children with life-limiting conditions accessing hospice care
• Associate your brand with a high-profile and hugely popular event

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A Wild in Art Event

Wild in Art is the leading producer of spectacular public art events which enrich, entertain, inform and connect communities – giving people of all ages a voice through art.

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12k+

Sculptures
Created

160+

Events
Delivered

12m+

Participants
Attended

Trail Sponsors Schools & Youth Groups Artists St Oswald's Hospice