Our design was inspired by the love of reading.

Hop, hop, hooray — meet Binky Brightwhiskers! Our colourful, story‑loving rabbit has hopped straight from the pages of our children’s imagination to show us just how magical reading can be. Covered in bright books and favourite characters, Binky Brightwhiskers encourages everyone to hop into a story, explore new worlds, and let their imagination grow. She reminds us that every page is a doorway and every story is an adventure waiting to begin. So take a peek, turn a page… and let your imagination hop, skip, and jump into a brand‑new world!