Newcastle City Council
Newcastle City Council’s Cultural Events Team is powering an ambitious 10-year programme, positioning Newcastle as one of the UK’s most exciting cultural destinations.
As placemakers, they use culture to spark energy across the city, animating spaces, shaping identity and bringing people together, while connecting culture to place, economy, tourism, health and wellbeing.
From grassroots neighbourhood moments to bold, city-defining experiences, the programme creates lasting impact for artists, communities and audiences, shaping a Newcastle that’s vibrant, inclusive and full of possibility.
Leading the charge is NOVUM Summer Festival, a headline event and full-city 3-day takeover of culture, play and entertainment. From Friday 7 – Sunday 9 August, streets, squares, venues and unexpected corners transform into a colourful playground of performance, creativity and free, joy-filled experiences.
Don’t miss out on Peter Rabbit’s latest adventures.
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Join the conversation#TalesOnTheTyne
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Over 40 Peter Rabbit sculptures will hop, skip and jump in and around Newcastle and North Tyneside in summer 2026. Supporting @stoswaldsuk 💙
talesonthetynetrail
This summer, a fluffle of @officialpeterrabbit sculptures will take over the streets, parks and public buildings of Newcastle and North Tyneside – and there is still chance for businesses to be part of the fun! 🐰
Almost all of our large sculptures have now been sponsored but we do have a small amount of beautiful designs still up for grabs. With the artists now busy at work transforming them (Psss… check out some BTS from our latest artist highlight on our profile 👀🎨) time is running out. ⏳
Businesses who sponsor a sculpture will unlock a host of benefits, while supporting the work of @stoswaldsuk as a key part of the region’s most colourful summer mass participation event.
Hear from @sarahmainsresidential, @my_metro, @soprasteria_group and @geabcareers, about why they decided to hop on board as a trail sponsor, in our video from the recent Artist and Sponsor Matching Event. 💙
Find out more by clicking the link in our bio or contact our team at sponsors@talesonthetyne.co.uk
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @penguinventures
Apr 13
This summer, a fluffle of @officialpeterrabbit sculptures will take over the streets, parks and public buildings of Newcastle and North Tyneside – and there is still chance for businesses to be part of the fun! 🐰
Almost all of our large sculptures have now been sponsored but we do have a small amount of beautiful designs still up for grabs. With the artists now busy at work transforming them (Psss… check out some BTS from our latest artist highlight on our profile 👀🎨) time is running out. ⏳
Businesses who sponsor a sculpture will unlock a host of benefits, while supporting the work of @stoswaldsuk as a key part of the region’s most colourful summer mass participation event.
Hear from @sarahmainsresidential, @my_metro, @soprasteria_group and @geabcareers, about why they decided to hop on board as a trail sponsor, in our video from the recent Artist and Sponsor Matching Event. 💙
Find out more by clicking the link in our bio or contact our team at sponsors@talesonthetyne.co.uk
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @penguinventures …
talesonthetynetrail
They came. They hopped. They conquered. 🐰
If there were a @guinnessworldrecords for the fastest group of corporate sponsors hopping across a @crowneplazancl hotel function room to slap stickers on a wall of @officialpeterrabbit designs, we’re fairly sure this lot would be immortalised in print. 🏆
Tales on the Tyne sponsors, we salute your hopping prowess, competitive spirit, and excellent sense of fun. 💙😁
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @stoswaldsuk | @penguinventures
Apr 10
They came. They hopped. They conquered. 🐰
If there were a @guinnessworldrecords for the fastest group of corporate sponsors hopping across a @crowneplazancl hotel function room to slap stickers on a wall of @officialpeterrabbit designs, we’re fairly sure this lot would be immortalised in print. 🏆
Tales on the Tyne sponsors, we salute your hopping prowess, competitive spirit, and excellent sense of fun. 💙😁
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @stoswaldsuk | @penguinventures …
talesonthetynetrail
National Pet Day is this Saturday! Let’s celebrate the pets who make our lives brighter — and remember the ones we’ll always hold in our hearts. 💙
Looking for a special way to honour a pet you miss? You can dedicate a personalised leaf in their memory on our Meadow of Memories book‑bench sculpture.
This beautiful piece is part of the upcoming @officialpeterrabbit™: Tales on the Tyne art trail, launching in July — and you’ll be able to visit your dedication at @newcastlecathedral.
Every leaf helps support the vital work of @stoswaldsuk.
Make your dedication today by clicking the link in our bio. 👆
#NationalPetDay | #StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | @wildinart
Apr 9
National Pet Day is this Saturday! Let’s celebrate the pets who make our lives brighter — and remember the ones we’ll always hold in our hearts. 💙
Looking for a special way to honour a pet you miss? You can dedicate a personalised leaf in their memory on our Meadow of Memories book‑bench sculpture.
This beautiful piece is part of the upcoming @officialpeterrabbit™: Tales on the Tyne art trail, launching in July — and you’ll be able to visit your dedication at @newcastlecathedral.
Every leaf helps support the vital work of @stoswaldsuk.
Make your dedication today by clicking the link in our bio. 👆
#NationalPetDay | #StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | @wildinart …
talesonthetynetrail
Tap to pause challenge! @officialpeterrabbit edition 🐇
Be honest, how many tries did it take? 👀
Drop a 🐰 in the comments if you got it!
#StOswaldsHospice | #QualityTimeForEveryone | #TalesOnTheTyne | #TheWorldOfPeterRabbit | #PauseChallenge | @wildinart | @stoswaldsuk | @penguinventures
Apr 8
Tap to pause challenge! @officialpeterrabbit edition 🐇
Be honest, how many tries did it take? 👀
Drop a 🐰 in the comments if you got it!
#StOswaldsHospice | #QualityTimeForEveryone | #TalesOnTheTyne | #TheWorldOfPeterRabbit | #PauseChallenge | @wildinart | @stoswaldsuk | @penguinventures …
talesonthetynetrail
Hoppy Easter from Peter Rabbit: Tales on the Tyne! 🐰
While everyone’s cracking into their Easter treats this weekend, our favourite mischievous bunny has been bouncing about behind the scenes, getting ready to hop his way across the North East this summer! 👀
We’re egg-cited to bring a trail bursting with colour and creativity to Newcastle and North Tyneside, all in support of @stoswaldsuk`s patients and families. 💙
Don’t miss a hop, skip, or jump, click the link in our bio to stay in the loop and sign up to our newsletter 📥
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | @officialpeterrabbit | #TheWorldOfPeterRabbit | @wildinart | @penguinventures
Apr 5
Hoppy Easter from Peter Rabbit: Tales on the Tyne! 🐰
While everyone’s cracking into their Easter treats this weekend, our favourite mischievous bunny has been bouncing about behind the scenes, getting ready to hop his way across the North East this summer! 👀
We’re egg-cited to bring a trail bursting with colour and creativity to Newcastle and North Tyneside, all in support of @stoswaldsuk`s patients and families. 💙
Don’t miss a hop, skip, or jump, click the link in our bio to stay in the loop and sign up to our newsletter 📥
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | @officialpeterrabbit | #TheWorldOfPeterRabbit | @wildinart | @penguinventures …
talesonthetynetrail
Last night was quite something! ✨🐰
@crowneplazancl was taken over by a whole fluffle of excited rabbits – aka our Tales on the Tyne trail sponsors – for our Artist & Sponsor Matching event. 🤝
After an hour of checking out the shortlisted designs (and plenty of nervous debating), our brilliant sponsors took on The Bunny Hop, bouncing their way to claim their favourite @officialpeterrabbit™ design. They absolutely nailed it. Huge thanks to them for being such good sports. 💙
🎨 Our final designs are now confirmed
🖌️ Artists will start painting soon
📅 The trail opens this July
Read more from this unforgettable evening via the link in our bio. 👆
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @stoswaldsuk | @penguinventures
Mar 27
Last night was quite something! ✨🐰
@crowneplazancl was taken over by a whole fluffle of excited rabbits – aka our Tales on the Tyne trail sponsors – for our Artist & Sponsor Matching event. 🤝
After an hour of checking out the shortlisted designs (and plenty of nervous debating), our brilliant sponsors took on The Bunny Hop, bouncing their way to claim their favourite @officialpeterrabbit™ design. They absolutely nailed it. Huge thanks to them for being such good sports. 💙
🎨 Our final designs are now confirmed
🖌️ Artists will start painting soon
📅 The trail opens this July
Read more from this unforgettable evening via the link in our bio. 👆
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @wildinart | @stoswaldsuk | @penguinventures …
talesonthetynetrail
the shoot v the shot 📸
BTS from our springtime snap session with @officialpeterrabbit, where every picture was totally ear-resistible. 🐰
#StOswaldsHospice | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | #BTS | @wildinart | @stoswaldsuk | @penguinventures
Mar 21
the shoot v the shot 📸
BTS from our springtime snap session with @officialpeterrabbit, where every picture was totally ear-resistible. 🐰
#StOswaldsHospice | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | #BTS | @wildinart | @stoswaldsuk | @penguinventures …
talesonthetynetrail
Behind the Scenes at Tales on the Tyne HQ 👀
We know you all love a little sneak peek into what goes on behind the scenes here at Tales on the Tyne HQ! A couple of weeks ago, we gathered with our trail Art Curators, James and Victoria, along with the teams from The World of @officialpeterrabbit™ and @wildinart, for the exciting – but incredibly tough – task of shortlisting designs for this year’s trail. 🐰
We were blown away to receive over 450 submissions from artists, each bringing unique ideas, styles and stories. Shortlisting them was no easy task! 🎨
After several hours of careful discussion, we finalised the shortlist. These selected designs will be showcased at a special event at the end of the month, where our trail sponsors will view the artworks and choose their favourites. The chosen artists will then be commissioned to bring their creations to life, ready for the big trail launch in July. Trust us… the designs are stunning, and this is going to be a trail to remember! 🐰💙
All artists have now been contacted to let them know whether their design has been selected for the matching event or not.
If you are an artist and haven’t heard from us, please get in touch at 👉 artists@talesonthetyne.co.uk
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @penguinventures | @stoswaldsuk
Mar 17
Behind the Scenes at Tales on the Tyne HQ 👀
We know you all love a little sneak peek into what goes on behind the scenes here at Tales on the Tyne HQ! A couple of weeks ago, we gathered with our trail Art Curators, James and Victoria, along with the teams from The World of @officialpeterrabbit™ and @wildinart, for the exciting – but incredibly tough – task of shortlisting designs for this year’s trail. 🐰
We were blown away to receive over 450 submissions from artists, each bringing unique ideas, styles and stories. Shortlisting them was no easy task! 🎨
After several hours of careful discussion, we finalised the shortlist. These selected designs will be showcased at a special event at the end of the month, where our trail sponsors will view the artworks and choose their favourites. The chosen artists will then be commissioned to bring their creations to life, ready for the big trail launch in July. Trust us… the designs are stunning, and this is going to be a trail to remember! 🐰💙
All artists have now been contacted to let them know whether their design has been selected for the matching event or not.
If you are an artist and haven’t heard from us, please get in touch at 👉 artists@talesonthetyne.co.uk
#StOswaldsHospice | #QualityTimeForEveryone | #OpenUpHospiceCare | #TalesOnTheTyne | #TheWorldOfPeterRabbit | @penguinventures | @stoswaldsuk …